This project is carried out in collaboration with Fundacja Innowacyjnej Edukacji (Poland) and Hellenic Youth Participation (Greece), and aims to strengthen the branding and marketing competences of adult education organisations (AEOs) and educators to help them improve their visibility, outreach, and sustainability in an increasingly competitive and digital landscape. By providing accessible resources, expert guidance, and practical training, the initiative supports AEOs in building stronger identities, engaging more learners, and showcasing their impact effectively.

As part of the project, VVIF sent 7 adult educators to Dobczyce, Poland, between the 10th and 18th of March for a training course to build the branding and marketing competences of staff from NGOs, associations, and learning centres working in adult education. Participants explored personal and organisational branding, content marketing, digital tools, and communication strategies. They developed practical skills in copywriting, visual content creation, and the use of effective digital promotion channels. By the end of the course, each participant had produced promotional materials and developed a tailored six-month content strategy to implement in their organisation.

To provide ongoing support, the project will produce a set of guidelines and a practical handbook for AEOs. The guidelines will offer theoretical support and a step-by-step approach to branding in the context of adult education and the handbook will serve as a practical tool to help organisations apply these concepts to their own context. 

Another key activity of the project is the production of a podcast series on branding for adult education organisations. These podcasts, recorded in national languages (Polish, Greek, and Bulgarian), aim to share valuable insights and engage local audiences on relevant branding topics.

Additionally, each partner will offer personalised consultations to three organisations in their country. These consultations will focus on evaluating current brand identity, defining target audiences, positioning strategies, communication planning, and building trust and credibility. Participating organisations will be guided through using the Branding Handbook, engaging in self-assessment exercises and practical activities tailored to their needs.